THE OCULAR SURFACE: 2009 RATE CARD


ISSUANCE: Quarterly
January, April, July, October

FIRST ISSUE
: January 2003

IMPACT FACTOR
: (2007) 1.245

 

SUBSCRIPTION:

United States and Canada: Individual $154; Institution $249
Rest of world: Individual $199; Institution $299
Back issues: $65 (each)
Individual article e-Prints: Contact publisher for pricing


ACCEPTANCE OF ADVERTISING:
Publisher reserves the right to reject any advertisement it deems inappropriate.

EDITORIAL:
The Ocular Surface offers timely reviews of the growing body of knowledge concerning the ocular surface in health and disease. Conditions affecting the ocular surface, including dry eye, inflammation, infection, allergy, and recovery from surgery, are covered in depth, as are developments in therapeutics, clinical trials, and basic science. Coverage also includes: FDA trials and filings, drugs in development, patents, new products, and profiles of individuals and institutions working in the field. The scientific portions of the publication are peer reviewed.


ADVERTISING PLACEMENT:
Advertising is interspersed with editorial.

CLOSING DATES:

ISSUE

SPACE

MATERIALS

January 2009

December 4, 2008

December 10, 2008

April 2009

March 4, 2009

March 10, 2009

July 2009

June 4, 2009

June 10, 2009

October 2009

September 4, 2009

September 10, 2009

January 2010

December 4, 2009

December 10, 2009

BLACK AND WHITE RATES:

 

1x

4x

8x

16x

32x

1 Page

$1,415

1,360

1,295

1,160

1,035

2/3 Page

$1,275

1,220

1,160

1,050

930

1/2 Page

$1,140

1,090

1,035

930

830

1/3 Page

$855

810

775

700

615

1/4 Page

$710

685

645

585

515


COLOR RATES:
Process, standard or matched color: $1,215
Three-color: $1,910
Four-color process:$2,020

PREFERRED POSITIONS
:
Back Cover: 40% premium
Inside front cover: 25% premium
Opposite first article: 20% premium
Inside back cover:
20% premium
Other special positions:
15% premium per position

TRIM SIZE: 8 1/8 x 10 7/8

SPACE SIZES:

 

NON-BLEED

BLEED

 

WIDTH

DEPTH

WIDTH

DEPTH

Full Page

7

10

8 3/8

11 1/8

Spread

15 1/8

10

16 1/2

11 1/8

2/3 Page Vertical

4 1/2

10

5 3/16

11 1/8

2/3 Page Square

7

7 5/8

8 3/8

8 1/8

1/2 Page Vertical

3 3/8

10

4 1/16

11 1/8

1/2 Page Horizontal

7

4 7/8

8 3/8

5 7/16

1/3 Page Vertical

2 1/4

10

NA

NA

1/3 Page Square

4 5/8

4 7/8

NA

NA

1/4 Page

3 3/8

4 7/8

NA

NA

1/4 Page Vertical

1 3/4

10

NA

NA

Keep all live matter at least 3/8-inch inside trim edge

CIRCULATION:
    Ophthalmologists and optometrists in clinical practice     
    Researchers in academic and industry settings 
    Clinical scientists 
    Members of the ophthalmic pharmaceutical industry  

GUARANTEED CIRCULATION: 1,500

ADDITIONAL CIRCULATION: Bonus distribution at major eyecare meetings.

CIRCULATION VERIFICATION: Publisher's sworn statement

AGENCY COMMISSION: 15%

EARNED RATES: Rates are based on the number of insertions within a 12-month period. Space purchased by a parent company and its subsidiaries is combined to
determine the earned rate.
COMBINATION DISCOUNT:
Four-color space purchased in The Ocular Surface will be combined with four-color space purchased in Refractive Eyecare such that billing  for each publication will 
be at a rate based on the combined space in both publications.

INSERTS AND BRCS: Contact publisher for availability, rates, and requirements.

PAPER STOCK: Cover: 100 lb. textweight coated white enamel (gloss)
                              Text: 70 lb. textweight coated white enamel (glossy)

BINDING: Saddle-stitched

AD MATERIALS REQUIREMENTS: Electronic files: Adobe Acrobat hi-res PDF (preferred), Adobe InDesign, Quark XPress, PageMaker, Illustrator EPS, Freehand EPS, Photoshop TIFF. Minimum resolution 266 dpi; 300 dpi preferred. Non-PDF files must include all fonts and linked images. Avoid using TrueType or Type3 fonts. Supply two color hard copy proofs at 100% size that match each digital file. Contact publisher for additional information. Media accepted: CD labeled with issue and date (ie, TOS-July 2008), size, advertiser name, phone/e-mail address, and contact person. Email/FTP site: Depending on size, file—especially PDF files—can be e-mailed or uploaded to an FTP site; however color proofs must still be supplied. Contact publisher for additional information.

PRODUCTION WORK:
Typesetting or any other production work done by the publisher will be billed to the advertiser and is noncommissionable.

DISPOSITION OF MATERIALS:
Unless given specific instructions otherwise, materials will be held for one year and then destroyed.

MISCELLANEOUS:
Simulation of the publication's format is not permitted in advertising. Publisher reserves the right to place the word "Advertisement" with copy that in the Publisher's sole judgment represents itself as editorial matter.

ADVERTISING SALES:

LaVon Kellner, lkellner@theocularsurface.com
Director of Global Sales

Kate Wilson, kwilson@theocularsurface.com
Director of Client Relations


CORRESPONDENCE/CONTRACTS/INSERTION ORDERS/REPRODUCTION MATERIALS:
Publisher
The Ocular Surface
Ethis Communications, Inc.
75 Maiden Lane, Suite 408
New York, NY 10038

PHONE: 212-791-1440
FAX: 212-791-4980
TheOcularSurface@aol.com